Neuroscience tells us that two powerful tools — storytelling and visuals — capture attention and drive people to action. The best storytellers do this because they remember one important fact: People are 22 times more likely to remember a message or data if it’s wrapped in story. So why not present that way?
Join us as TPC’s master trainer, Kevin Campbell, shares insights on how to turn dry facts and data into audience-grabbing visual stories. Campbell will demonstrate through real stories why storytelling is so effective in selling ideas and driving the business conversation forward.
In this webinar, you will learn:
– What makes fantastic business storytelling (with examples)
– The 4 signposts of classic storytelling
– How a simple tool can pull scattered ideas into a powerful, memorable, visual story