Why Business Storytelling, and Why Now?
Everyone knows how critical people are to the resilience and success of any operation. Today’s leaders recognize that they need to advance strategic initiatives by ...Continue Reading
As a business leader, you serve a diverse set of employees with a wide range of experience, skills, and institutional knowledge. The fact is, no matter an employee’s role or function, it’s more critical than ever that they can influence across the business – whether they’re selling an idea, providing an update, or making a recommendation.
But to move fast, we often don’t make time to align our people with a shared approach to communications. As a result, meetings are unproductive, decisions are stalled, and only a select few have the skills to influence. Compound this with different methodologies at play (or none at all!), leadership forced to rework content, and you’ve got the perfect storm of inefficiency (hint: which is costing your business money).
In today’s dynamic business environment, every employee has a role in moving business forward, and this starts with more effective communication across the entire organization.
But when it comes to improving communication, it’s not a
simple fix. Here’s what we’ve heard…
We need to give people the skills to lead important conversations and influence stakeholders.”
Productivity is suffering… we’re stuck in endless review cycles and meetings that lead to more meetings.”
Everyone’s email boxes are full of unclear messages that don’t get actioned or are completely ignored.”
Our communications are not clear or cohesive—we data dump and cobble together slides without any narrative or visual direction.”
We need to build confidence so that people can be situationally fluent and adapt to diverse audience needs.”
Teams aren’t working from the same approach, which makes it hard to collaborate and show up consistently.”
To address these challenges, you need a scalable solution to meet broad audience needs…
You need to deploy a common language and framework across your whole organization. One that’s simple, repeatable, and practical… that could help everyone in your organization uplevel the way they communicate and craft compelling business narratives, every day.
By uniting your whole organization on a shared communications process, you’ll see individuals thrive and succeed, and the business benefits will follow…
Boost efficiency and productivity
Coaching/mentorship opportunities
Better collaboration and innovation
Fewer (and more productive) meetings
Cross-functional team alignment
Improve employee engagement
Introducing Business Storytelling Fundamentals
Business Storytelling Fundamentals is a one hour, on-demand, modular course built to be deployed to large teams. It uses award-winning storytelling content from The Presentation Company to arm anyone – from individual contributors to executives – with the knowledge and skills to elevate any business communication into powerful narratives. TPC will introduce the three key ingredients needed to master the art of business storytelling: a story strategy, a visual strategy, and a data strategy.
Organize your ideas and data into a meaningful narrative
Bring your story to life visually
Turn facts and figures into easy-to-scan data visualizations
What sets this solution apart?
Get work done: Participants have an opportunity to practice the framework on their own story topics and prior business communications as they take the course
- Practical application: Participants are encouraged to revisit the content often as they build important communications to help sell their ideas, demonstrate the impact of their work, and drive business forward
- Reinforcement and stickiness: The course includes an action plan and a companion guide to help participants practice, reinforce, and apply the course concepts
- Natural pathway to mastery: This course provides a foundational introduction to storytelling, and as people progress in their role they can develop a deeper level of proficiency through our additional content and tools
Business Storytelling Fundamentals is powered by interactive content designed to bring concepts to life
Participants engage with a variety of content—like bite-sized videos, knowledge checks, coaching tips, and real before and after examples for inspiration.
Business Storytelling Fundamentals helps participants build these critical skills:
- Audit and improve existing communications through a storytelling framework
- Stop “reporting the news” with data and highlight your key data insights
- Use simple techniques to craft better emails that generate action
- Understand how using visuals with intention and purpose can enhance a story
- Craft powerful headlines that boost your confidence and advance your story
What our customers say…
Game-changing! A comprehensive solution that’s grounded in real scenarios and case studies that anyone can apply.”- – Boston Scientific
- We have been killing it with our learnings! We’re establishing value quickly with teams as we implement our new storytelling mindset and approach.”
- – Medtronic
- It’s not often you find a no-nonsense approach that can impact your business and talent pool. We’ve been adopting these storytelling principles for years and never looked back.”
- – Meta
