The only method that teaches you how to adapt business stories for different audiences and scenarios
Arms you with an easy-to-grasp 3-step framework that saves you time when crafting communications
Get practical resources that help you apply and reinforce concepts
The only method that teaches you how to adapt business stories for different audiences and scenarios
Arms you with an easy-to-grasp 3-step framework that saves you time when crafting communications
Transform Your Emails and Drive Business Results
From This
- Vague subject line is a missed opportunity to state BIG Idea
- Resolution is unclear with no specific details of the ask
- Meeting context is missing, leaving recipients wondering why they are receiving this email
To This
- Context is established in first line with setting and characters
- Conflict is stated clearly so recipients know exactly what’s at stake
- Variation of BIG Idea is repeated and highlighted to restate the WHAT + BENEFIT
From This
- Confusing headline – this is about clinics, not patients’ health. Plus, there is no Big Idea
- Data is confusing and doesn’t clearly connect to anything
- Resolution comes too early before any context is set
To This
- Big Idea is a headline blazing from the top of the page
- Select data shows setting and characters
- Resolution comes last and is put into clear, visual buckets
Get Practical Strategies For Everyday Business Scenarios, Like How To:
Pivot when your meeting or presentation gets cut from 30 minutes to 5 minutes
You’ve spent weeks preparing to deliver a huge proposal, including countless hours putting together a tightly scripted 30-minute presentation. If you land this deal, you’re going to look really good. Except, the team of senior executives you’re prepared to wow is running late. You now have five minutes. What do you do? How do you cram 30 minutes of awesomeness into just five minutes?
Address unique care-abouts when your audience has diverse needs or competing interests
When planning any high-stakes communication, knowing who your audience is absolutely essential. But what happens when you are pitching to a variety of people with widely differing interests? In other words, what happens if the “audience” for your pitch is actually “audiences” that can’t be motivated (or even kept awake) by the same story?
Build and deliver a team presentation — who does what?
Doesn’t everyone at some point in their career end up working on a team? And with your colleagues, you’ve probably had to collaborate on a high stakes meeting or presentation… one that can turn out to be highly rewarding, or utterly painful. So how do you choreograph building AND delivering a seamless, cohesive team presentation?
Ready to Learn More?
Which Is Right for You?
Learn With Your Team
Designed for organizations looking to develop a culture of strategic, influential communicators
- Fosters real-time peer feedback and expert coaching through experiential, collaborative training
- Delivered by engaging, enthusiastic coaches who bring the concepts to life within your business context
- Provides a common language and shared approach to help teams avoid rounds of edits
Learn On Your Own
Designed for individuals and small teams looking to clearly communicate ideas and improve their executive presence
- Includes the same course content that’s delivered at Fortune 500 companies, but consumable at your own pace, on your own time
- Provides 24/7 access to videos, resources, activities, quizzes, and more
- Come back again and again to reinforce the concepts and check the strength of your communications
Let’s Get Started
Ready to learn more about bringing storytelling to your organization?
Want to learn more about signing up for an individual, self-paced storytelling course?
Team Training
Self Paced Course
Learn a simple, repeatable framework for crafting influential business stories
Get downloadable resources and tools to make learning stick
Develop a common language and culture of storytelling among your team
Collaborate with colleagues and get real-time feedback through peer and expert coaching
See real business examples and case studies that make concepts relevant
Experience the energy of a story coach to help apply and reinforce concepts
Earn a badge to showcase your certification on LinkedIn