Let’s be honest, the ability to communicate effectively at work can mean the difference between success and failure. After all, 93% of business leaders acknowledge that effective communication is the backbone of their business. But nearly three in four business leaders say their teams struggled with communicating effectively over the last year.1
Are you tired of sitting through lackluster presentations or reading emails that:
- Lack a ‘BIG Idea’
- Ignore the audience’s care-abouts
- Introduce more questions than answers, and
- Don’t communicate a clear point of view and call to action…?
If you answered ‘yes,’ then it’s time to rethink how you and your teams are showing up.
The ability to communicate effectively typically comes down to being able to tell a great story. Why? Because if you have a strong story, your audience will emotionally connect, trust your message, and most importantly, be compelled to take action. But without a clear and cohesive narrative, they may start to poke holes… and we all know what a rathole of challenging conversations that leads to.
Let’s put those multiple review cycles, confusing messages, and unproductive meetings to rest! Discover how storytelling has the power to boost your team’s influence and reputation – and unite cross-functional teams with a common language and framework to communicate ideas and data with clarity and impact.
In a LIVE webinar on Sept. 18, Business Storytelling: Your Communications Superpower, Janine Kurnoff, author of Everyday Business Storytelling and Co-founder and Chief Innovation Officer at TPC, will explore the key ingredients you need to master the art of business storytelling: a story strategy, a visual strategy, and a data strategy. Get introduced to a simple, repeatable, and practical storytelling framework that will help you and your teams elevate conversations, influence decisions, and ensure the audience knows exactly what you want them to know and do.
During this 1-hour session, learn how to:
- Use a storytelling framework to organize ideas and data into audience-centric business narratives
- Flex your story to adapt to common business scenarios and diverse audiences
- Make visual choices with purpose and intention to help advance your story and inspire action
- Gets tips for turning facts and figures into easy-to-scan data visualizations
As summer wraps up and you start planning for next year’s business initiatives, join this session to learn how storytelling may be the key to success in 2025!
Can’t make the live session? Register anyway and we’ll share the recording after the webinar!
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References
1Grammarly/The Harris Poll, 2023 The State of Business Communication