Did you know… the average employee spends 57% of their time communicating (whether in meetings, email, or chat)?1 On top of that, 70% of employees are expected to heavily use data by 20252. When most of your time at work is spent trying to communicate your ideas (and the data that supports them!), having the skills to do so effectively is more than just a goal… it’s a must to succeed.
Effective communication has been the bedrock for productivity for ages. But when time is limited and everyone’s moving fast, it creates a recipe for poorly crafted messages that don’t land.
The bottom line? Developing great communicators is no longer reserved for a select few.
When we asked business leaders about their biggest challenges, many expressed that their people struggle to communicate ideas and data in a way that drives decision-making and moves business forward. Instead, cobbled together slides and data dumping leave the audience overwhelmed, there is no clear call to action, and you’ve missed an opportunity to influence decisions. And when it comes to email, vague subject lines and missing context leave recipients wondering what’s needed of them.
To make matters worse, when cross-functional teams develop communications using different approaches, it leads to a hodge-podge mess with everyone on a different page. In short, these ineffective business communications raise more questions than answers.
The result? Meetings lead to more meetings. Decision-making is stalled and projects are delayed. Critical conversations, budget pitches, and approvals get derailed. Ultimately, trust erodes. And to make things worse, this inefficiency is costing your business time and money.
So how do we stop the madness?
Today’s business environment demands that every employee – at all levels, roles, and functions – can influence across the business, whether they’re selling an idea, providing an update, or making a recommendation.
So how can you give everyone in your organization the knowledge and skills to…
- Add clarity and impact to anything they say, send, deliver, or present
- Differentiate their ideas and recommendations from others
- Build and maintain trust with stakeholders and customers, and
- Progress strategic initiatives that drive business forward
You need a practical storytelling solution
Here at The Presentation Company (TPC), we believe storytelling is more than just words. It’s a choreographed dance between your story, visuals, and data that can empower everyone to be strategic, influential communicators.
TPC’s new storytelling solution, Business Storytelling Fundamentals, introduces these critical communication pillars, designed to help large audiences tap into the power of business storytelling. And the best part? This training can be delivered to an organization at scale.
Not your typical training solution
Discover what Business Storytelling Fundamentals allows your business to achieve:
- Accelerate decision-making: Our storytelling framework can help improve critical forms of communication that influence decisions and move business forward
- Improve productivity: With a practical action plan built into the course, learners will see immediate results in their ability to communicate more effectively
- Put data in the right context: Drive better decisions by articulating data insights, rather than fire-hosing your audience with too much information
- Foster a culture of storytelling: L&D leaders are often forced to seek different methodologies when trying to bring in learning at scale. By deploying a single storytelling approach to unite all employees, you can support peer-to-peer coaching and collaboration opportunities.
Introducing Business Storytelling Fundamentals
Business Storytelling Fundamentals is a one-hour, self-paced online course that arms a broad cross-functional audience with a common language and framework to elevate any business communication – from presentations, emails, 1-pagers, and even elevator pitches – into powerful narratives that influence the conversation and drive business forward.
This on-demand solution is specifically designed to be deployed to a large group of employees across any roles or functions – from individual contributors to executives, and from finance to IT to marketing.
Go beyond basic learning tactics
Business Storytelling Fundamentals includes a variety of interactive content, like short-form videos, before-and-after examples, knowledge checks, and embedded coaching tips.
Plus, it includes these key learning benefits:
- Learn in the flow of work: This course is relevant to day-to-day work, with readily accessible bite-sized content that people can leverage on the job as they craft business narratives
- Not a one-and-done: Business Storytelling Fundamentals is a practical training resource that learners will revisit often to improve their everyday communications
- Natural pathway to mastery: This course provides a foundational introduction to storytelling, and as people progress in their role they can develop a deeper level of proficiency through our additional content and tools
- Tap into award-winning training: Our storytelling approach has been delivered to more than 50 Fortune 500 clients and 40,000+ learners
The course was built for constant recall, with simple and practical content that can be used repeatedly to foster collaboration and accountability. And the best part? It includes a detailed action plan and companion guide designed to reinforce and extend the learning.
It’s time to reimagine how we communicate at work. Learn more about how to unite everyone in your organization with Business Storytelling Fundamentals.
References
1Microsoft Work Trend Index Annual Report
2Building Data Literacy: The Key To Better Decisions, Greater Productivity, And Data-Driven Organizations