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Take a deep dive into articles, videos, checklists, and other content that will help you — and your team — become strategic, influential communicators.

Art of Storytelling

TPC Featured in Manage HR Magazine: Transforming Business Communication with Strategic Story-Driven Narratives

Effective communication, the most powerful force of businesses, can be the ticket to success when used constructively. Compelling business ideas with the potential to drive ...Continue Reading

Use Storytelling to Build Your Team’s Influence and Reputation

It’s finally happening—your team is getting a seat at the table. After months of trying to get a meeting in front of the C-suite, leadership ...Continue Reading

Join us at CMA and learn how to Elevate Your Data Story with Powerful Visuals

After leading a top-rated session at last year’s Category Management Association/Shopper Insights Management Association conference, we are so excited to make a return to the ...Continue Reading

Start Your Teams’ Journey to Becoming Great Storytellers

As we emerge from a few years of economic volatility and business uncertainty, today’s leaders are ready to move forward and advance strategic initiatives. Although ...Continue Reading

In 2024, Make a Bet on Your People

As we sit in 2023, and another squirrely year of disruption and economic uncertainty, many are feeling enough is enough, and next year is THE ...Continue Reading

Are Your Dashboards Putting Your Audience to Sleep? Here are 5 Tips for Building Better Business Dashboards

Thanks to today’s data-driven culture, we all live in dashboards. Whether you’re logging on to Salesforce, Tableau, Google Data Studio, or Power BI, odds are ...Continue Reading

Do Your Ideas Need Resuscitation? Here are 7 Reasons Why Business Storytelling Can Help!

Do Your Ideas Need Resuscitation? Here are 7 Reasons Why Business Storytelling Can Help!

We get it… your team needs to demonstrate value, influence decision-making, and drive business forward. But the reality is, everyone is moving fast, has lots ...Continue Reading

A second chance: Storytelling with Data, featuring Kraft Heinz

Back by popular demand! It was a packed house at the 2023 Category Management Association/Shopper Insights Management Association conference for one big reason: the top-rated ...Continue Reading

5 Ways Storytelling Can Elevate Your Change Management Strategy

Change is everywhere… especially in business. Maybe your company is undergoing a digital transformation or restructuring, or perhaps you’re in the midst of a leadership ...Continue Reading

Join TPC and NovoEd for a webinar: Everyday Business Storytelling with Kevin Campbell

We know that strong collaboration depends on effective communication. But that’s not always easy to accomplish! Join Kevin Campbell, Senior Director, Global Training Strategy and ...Continue Reading

Join us in Vegas for an interactive session on Storytelling with Data!

We are excited to attend and present at the 2023 Category Management Association/Shopper Insights Management Association conference – on February 27 in Las Vegas! Janine Kurnoff, ...Continue Reading

Lee Lazarus and Janine Kurnoff, Co-founders of The Presentation Company and Co-authors of Everyday Business Storytelling

Use the Power of Story to Build Up Women Leaders

It’s the elephant in the boardroom we need to keep talking about: gender equity. It’s not a new issue, of course, but it’s one that continues ...Continue Reading

Close-up Of A Human Hand Attracting Red Human Figures With Horseshoe Magnet On White Background

A Powerful Tool to Upskill Existing Talent

The struggle to find and retain high quality talent is real, and if you’re like most companies, you’re scrambling to fill the gaps, ease workloads, ...Continue Reading

Undergoing Digital Transformation? Use Storytelling to Smooth the Transition

The push to integrate digital technology into all areas of business is now table stakes, and if you’re part of a team leading the charge, you’re ...Continue Reading

Pro-Tip: Don’t Miss the Power of Storytelling in your DEI Initiatives

You don’t need another hashtag to convince you that your company should be investing in diversity, equity, and inclusion (DEI). And we aren’t just talking ...Continue Reading

How Storytelling Leads to Better Business Outcomes for CPG Organizations

If you’re in the consumer packaged goods (CPG) business, you know that earning a spot on retailers’ shelves can be a challenge, particularly when shoppers ...Continue Reading

Need to Align Teams with Mixed Skills? Consider Storytelling

If you're still dealing with the after-effects of the great resignation (and now #quietquitting), you're not alone. Talent shortages and hybrid work have created massive ...Continue Reading

ATD 2022

Learn How to FIND Your Story at ATD 2022!

Whether you're attending in-person or virtually, we're back at the Association for Talent Development (ATD) Annual International Conference & Expo for the FIFTH year in ...Continue Reading

Everyday Business Storytelling

Join TPC and NovoEd for Book Club LIVE: Everyday Business Storytelling

How does storytelling become widespread in an organization? A culture of coaching. Join TPC and NovoEd for a LIVE, virtual Book Club session with Janine ...Continue Reading

We’re Hiring! Global Account Director

We’re looking for a Global Account Director to join our growing sales team. This is a salaried position with bonus potential. West Coast candidates highly ...Continue Reading

Story first

Story First, Visuals Second

In a visual world where the pressure is on to choose the right image, chart, or video for your business presentations, what can help? Storytelling. We’ve ...Continue Reading

Training Development Coordinator

We’re Hiring! Training Development Coordinator

We’re looking for a Training Development Coordinator to help build the next generation of TPC products. In this exciting role with broad visibility, you will be working with ...Continue Reading

virtual sales pitch

9 Tips to Nail a Virtual Sales Pitch

With online sales presentations being more necessary than ever, it's critical to know how to make the most of your time with prospects and customers. ...Continue Reading

Everyday Business Storytelling

Podcast: Everyday Business Storytelling (Featured on The Marketing Book Podcast)

Tired of sitting through long meetings and boring presentations? TPC Co-Founder Janine Kurnoff joins The Marketing Book Podcast to discuss how the key to strong ...Continue Reading

Grow Your Marketing Career

TPC Contributes to Authority Magazine: 5 Non-Intuitive Ways To Grow Your Marketing Career

Article republished with permission from Authority Magazine As part of my Marketing Strategy Series, I’m talking with fellow marketing pros at the top of their game to ...Continue Reading

team storytellers

5 Ways Managers Can Transform Their Teams into Compelling Storytellers

It’s no secret that storytelling is the most powerful way to share ideas and get decision-makers to say “yes.” But the truth is, in many organizations, it ...Continue Reading

Executive

TPC Contributes to Training Industry: Want an Executive to Say Yes? Don’t Make These Presentation Mistakes

To give yourself the best chance of getting what you want from an executive, you must first understand their mindset. What do they care about ...Continue Reading

Complex Data

TPC Contributes to ATD CTDO Magazine: Tell A Story With Complex Data

Use these five methods to strategically present data to stakeholders. As a talent development executive, you help organizations grow and transform their workforces. As such, you're ...Continue Reading

5 Tips for Presenting To C-Level Executives

When it comes to presenting your ideas to executives, we know this for sure: more information is not necessarily better. Unfortunately, most of us have ...Continue Reading

Storytelling for Your Business

Podcast: The Power of Storytelling for Your Business (Featured on Into the Wild”)”

TPC co-founders and storytelling gurus Janine Kurnoff and Lee Lazarus join Renee Warren on the Into the Wild podcast to discuss the inspiration behind TPC ...Continue Reading